Ethan Pham (Nguyen Si Pham) is a seasoned technology leader and entrepreneur with over 20 years of experience driving innovation and building high-performing teams across Australia, Singapore and Vietnam.
As Founder and CEO of XNOR Group, he combines deep technical expertise with strategic vision to help organizations accelerate transformation and deliver lasting impact.
Ethan founded XNOR Group to be the trusted technology partner he long sought—one that aligns closely with client goals, delivers measurable value, and solves complex challenges with agility and precision.
Before XNOR, Ethan co-founded and led Enouvo IT Solutions as CEO and CTO, scaling it from a local startup into a global software development provider. He also co-founded Fusion AI, advancing intelligent systems and data-driven innovation. Ethan has held senior consulting, architecture, and leadership roles at ACCIONA Geotech, DTI Group, and Reebonz, delivering scalable solutions across industries.
Known for calm, decisive leadership and bridging business with technology, Ethan leads by empowering teams, fostering collaboration, and championing sustainable innovation. He holds a Master’s in Information Technology from Swinburne University (Australia) and a Bachelor’s in Electrical Engineering from Vietnam National University.
Under Ethan’s leadership, XNOR Group is committed to helping organizations modernize, grow, and thrive in a digital-first world—transforming complexity into clarity.
Those who fail to innovate don’t fall behind — they disappear.