Case Study: E-Commerce Sector
Designing UX/UI for Shopify E-commerce: Best Bean Best Cup
Discover how XNOR Group designed a culturally-rooted Shopify e-commerce store for Best Bean Best Cup, bringing authentic Vietnamese coffee heritage to global customers through expert UX/UI and seamless online shopping.
Project Overview
The Client
Name: Best Bean Best Cup
Industry: E-commerce, Specialty Coffee
Scale: Domestic & Global
Vision: Share authentic Vietnamese coffee culture with the world through curated products, storytelling, and modern digital design.
Project Summary
Best Bean Best Cup set out to build more than an online store—they wanted a platform that celebrated Vietnam’s coffee tradition while delivering a seamless shopping experience across product categories: Coffee, Roast, and Brewing.
XNOR Group developed a fully customized Shopify site using a Bauhaus-inspired layout infused with Vietnamese artistic elements. The platform was optimized for mobile users, featured custom illustrations and 3D product visuals, and offered an intuitive, multilingual interface to engage local and international customers alike.
The Client's Challenges
Cultural Integrity & Modern UX
Balance authentic Vietnamese aesthetics with global user expectations
Complex Product Categorization
Clearly organize offerings into Coffee, Roast, and Brewing tools
E-commerce Performance
Ensure high-speed, mobile-first, conversion-driven design
Scalability
Support long-term product expansion and loyalty initiatives
Our Comprehensive Solution
We combined strategic UX design, cultural storytelling, and technical Shopify development to craft a scalable e-commerce solution.
Implementation Process
Phase 1 – Discovery & Research (2 Weeks)
Stakeholder workshops to understand vision and market
Competitive analysis of specialty coffee brands
Phase 2 – UX Strategy & Architecture (2 Weeks)
Developed user flows and mobile-first sitemap
Product structure aligned with three core categories: Coffee, Roast, Brewing
Phase 3 – Visual Design (3 Weeks)
Grid system based on Bauhaus minimalism
Custom illustrations depicting farming life, coffee culture, and rituals
Defined typographic hierarchy and color system reflecting Vietnam’s natural palette
Phase 4 – Shopify Development (4 Weeks)
Deep Shopify theme customization
Payment integrations (Stripe, PayPal, VNPay)
CMS setup for storytelling pages, blogs, and product updates
Phase 5 – Testing & Optimization (1 Week)
Functional QA, mobile responsiveness, SEO, image optimization
Phase 6 – Launch & Handover (1 Week)
Final training, CMS documentation, and post-launch support package
Technologies Used
Technologies Used
Frontend
Typography
Media
Integrations
Key Features
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✓
Mobile-first responsive layout
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✓
Navigation based on product categories: Coffee / Roast / Brewing
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✓
3D product renderings and lifestyle imagery
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✓
Homepage visual storytelling with interactive illustrations
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✓
Streamlined bilingual checkout
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✓
Social media integration and newsletter signup with incentives
Future Opportunities
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✓
Launch a subscription model for monthly product curation
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✓
Introduce a loyalty program and reward tiers
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✓
Develop a mobile app for repeat purchases and content access
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✓
Expand offerings under Coffee, Roast and Brewing, including curated gift sets
Outstanding Results
+27%
Conversion Rate Increase
+48%
Mobile Traffic Growth
+35%
Bounce Rate Reduction
4.8/5
Customer Satisfaction Score
+63%
Time on Site
Proof of Success
"This website doesn’t just sell coffee—it tells our story. XNOR Group truly captured the heart of Vietnamese coffee culture and translated it into a refined, functional, and deeply authentic experience."
— Co-founder, Best Bean Best Cup