Fintech Branding: Neutronpay’s Crypto Payment Rebrand for Trust
Albert Buu
Neutronpay Co-founder
"The new brand makes us feel like we're playing at the level we've always wanted to."
The Client: Lightning Network Crypto Payment Startup
XNOR Group collaborated with Neutronpay to completely reposition their brand identity, transforming them from a generic crypto payment provider into a globally trusted fintech platform.
Fintech Branding Challenge: From Generic Startup to Trusted Fintech Leader
Neutronpay approached XNOR Group when their product was moving fast. They'd nailed the backend - real-time crypto payments via Lightning Network but their fintech branding wasn't telling the same story. It felt generic. Unclear. Forgettable. Our job was to translate their tech clarity into brand clarity - something that felt global, trustworthy, and designed for scale.
The Fintech Branding Problems We Identified
At the time, Neutronpay’s identity looked like a placeholder – not a real brand
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Their logo had no meaning behind it.
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Colors felt random, and nothing matched.
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When you put them side by side with competitors, they disappear.
They weren’t the only startup solving crypto payments. But they needed to look like the one you’d trust in crypto payments.
Crypto Payment Design System Development
Fintech Logo Redesign
The Neutronpay logo is built from a compact cluster of circular forms – referencing neutron particles pulled into formation. Its downward direction suggests focused momentum, like a meteor impact. This fintech logo design captures the brand’s core: dense, fast, and made to leave a mark. The clean wordmark balances the symbol with clarity and control.
Color & Type
The color system strikes the perfect balance – electric purple drives the logo with tech energy, while yellow and orange add warmth and approachability. Navy blue anchors everything with financial credibility. Secondary purple, gray, and white round out the palette for flexibility across all touchpoints. The typography keeps things clean – no tricks, just clarity.
Brand Assets
We created everything the internal team needed to stay consistent:
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Icon sets
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Motion studies
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Layout principles for pitch decks and product UI
Fintech Branding Implementation Across Touchpoints
From launch decks to landing pages, Neutronpay’s new identity shows up everywhere.
Our Fintech Branding Strategy Approach
Our process began with a positioning sprint. Instead of jumping into visuals, we spent time clarifying:
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Who’s using Neutronpay?
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Where does trust come from in crypto?
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What do users see before they understand what you do?
Development and Deployment Process
- Deep-dive analysis of fintech market position, crypto user psychology, and competitive landscape to identify unique branding opportunities for payment platforms.
- Crafting cohesive fintech design systems including logo concepts, color palettes optimized for crypto platforms, typography hierarchies, and visual guidelines for digital payment interfaces.
- Seamless rollout across fintech touchpoints, mobile app interfaces, payment dashboards, and digital marketing materials with consistent brand expression.
- Testing and refinement based on crypto user feedback and conversion metrics to ensure maximum brand impact in competitive fintech landscape.
Project results
- They closed their Series A funding - with the new brand front and center in every investor conversation
Customer Review
The new brand makes us feel like we're playing at the level we've always wanted to.
Albert Buu
Neutronpay Co-founder
